Terrasse Ciel Ouvert
L’apéro, à ciel ouvert pour les bon-vivants.
(re-branding)(social media content creation)(merch design)
Summer 2024
The brief
We had the opportunity to rebrand one of Montreal’s premier summer destinations, Terrasse Ciel Ouvert. As a seasonal project, we had the chance to completely rebuild the brand from the ground up, presenting a fresh and innovative identity distinct from previous years.
Through revitalized visuals and new online content, our goal was to excite the existing Ciel Ouvert clientele and engage potential customers, making the brand feel new and appealing to a broader audience.
The strategy
Being a supper club catering itself to younger demographics, Name’s finds itself at the intersection of food, music and fashion.
The branding builds off of that captivating relationship between these sectors and offers something fresh, stimulating and constantly in motion. We tapped into colourful 70s psychedelics aesthetics to propose a visual language that feels both contemporary and nostalgic.
“I wish I could gatekeep [B!Lab]. Best designers in town—hands down! 11/10.”
— Peter Mant, Part-owner of Terrasse Ciel Ouvert (amongst many other)
