Name’s
Serving up psychedelics
(re-branding)(social media content strategy)(merch design)(menu design)(illustration)
Summer 2024
The brief
Name’s has seen many faces (and names) over the past few years and we had the chance to be behind its latest relooking.
On top of creating an impactful design language for the restaurant collaterals, we had the opportunity to develop a flyer system to build an online community and promote dj nights.
The strategy
Being a supper club catering itself to younger demographics, Name’s finds itself at the intersection of food, music and fashion.
The branding builds off of that captivating relationship between these sectors and offers something fresh, stimulating and constantly in motion. We tapped into colourful 70s psychedelics aesthetics to propose a visual language that feels both contemporary and nostalgic.
“They don’t just make my restaurants shine, they make them glow! And they’re hilarious.”
— Renaud Lambert, Owner of Name’s & Bowling Mtl (amongst many others)
