Rendez-Vous
La question c’est… rendez-vous?
(360 branding)(social media content strategy)(merch design)(menu design)(illustration)
Summer 2024
The brief
We had the pleasure to imagining Pointe-Claire newest wine bar as a destination for chic tête-à-têtes, where anticipation, connection, and precious shared moments come alive.
Through a rich visual language, we invite the city’s wine lovers and culinary enthusiasts to escape into an atmosphere reminiscent of the 60s—a smokey listening bar ambiance, where each visit feels like jumping through time.
The strategy
Taking cues from the timeless aesthetics of the 60s, we crafted a rich visual language that pairs elegant mid-century style with a touch of modernity.
We built a brand system that feels timeless, mysterious, and charged with the excitement of an awaited rendez-vous, capturing that fleeting moment where guests connect, linger, and share.
“Working with B!Lab has been an absolute game-changer!”
— Phil Allard, General Manager at A5 Hospitality
